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NORTHERN COLORADO FC OFFICIALLY UNVEILS BRAND: HAILSTORM FC

By Hailstorm FC, 07/15/21, 12:15PM EDT

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NORTHERN COLORADO FC OFFICIALLY UNVEILS BRAND: HAILSTORM FC Northern Colorado Hailstorm FC to begin play in USL League One in 2022 

 

WINDSOR, Colo. -- United Soccer League’s newest expansion club is proud to unveil a new brand: Northern Colorado (NoCo) Hailstorm FC. The brand plays homage to the iconic weather that Northern Coloradans experience. Created with input from the local community, Hailstorm FC’s brand embraces the characteristics integral to the community the club is proud to represent. 

 

Hailstorm FC will join the Northern Colorado Owlz professional baseball team in calling Future Legends Complex home. Future Legends Complex is a 118-acre sports complex in Windsor designed to host guests for major sports tournaments, events, and leagues for players of all ages and skill levels. The complex includes a professional stadium, one collegiate stadium, multiple baseball diamonds, multi-purpose fields, an almost 4-acre indoor bubble sports arena, hotel lodging, and retail options.

 

The crest, which was created by leading soccer brand designer Christopher Payne, includes a shield that anchors the club in football tradition while also proudly displaying features that represent the community. A mountain range sits at the peak of the crest; prominent, strong, and enduring. Characteristic to the Northern Colorado region, hailstones slash through the crest with speed and precision to represent the competitive nature this football club will bring day in and day out.

 

“It was a four-month process that I'll never forget," said Payne. "I am extremely proud of the brand that we have created. The crest is bold and striking and has so many references to the local area. I loved collaborating with this ownership group, they have an ambitious and exciting plan for this football club and the local community, and I can’t wait to see the club on the pitch in 2022." 
Hailstorm FC’s brand colors feature streamlined and classic tones of navy, tan, gray and white shades, referencing the naturally occurring beauty of Northern Colorado. 

 

“This is a community that craves sports and is covered with soccer fans of all ages,” Hailstorm FC Owner and Future Legends CEO Jeff Katofsky said. “We are thrilled to be able to bring a culture of competitiveness, togetherness, and success with a brand that echoes the beauty and strength of the power of Mother Nature.” 
Hailstorm FC will join USL League One as an expansion team and play against the other existing and new members of League One, with their first season tentatively kicking off in spring 2022. The exact dates for the 2022 League One season will be announced when confirmed. 

 

“It’s a very exciting day for the Northern Colorado soccer community,” said USL President Jake Edwards. “Now that Northern Colorado Hailstorm FC has a name and a visual identity, the community can really start to get excited about their team and how it continues to take shape in preparation for its first season in 2022.”

 

Please visit HailstormFC.com for more information about Northern Colorado FC, USL League One, to sign up for eNewsletter, submit ticket interest, and more. For more information on Future Legends Complex, please contact Casey Katofsky, Executive Director, at 
CKatofsky@FutureLegendsComplex.com or visit FutureLegendsComplex.com. 
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